Online MBA In Marketing Management

An MBA in Marketing Management is a popular choice because it provides an opportunity to gain expertise in analytics, customer-level management, and digital marketing. For working professionals, taking a break of two years to upskill themselves might not always be feasible. Thus, an Online MBA in Marketing Management is their best route.

The two-year-long course greatly helps students in an effective plan-making process for marketing. Along with sound knowledge of marketing principles and strategies, students are also extensively taught about creating and maintaining customer loyalty. A distance learning programme allows the students to study right from the comfort of their homes while continuing their employment terms. 

Let us take a look at the Online MBA in Marketing Management in detail. 

Key Features of Online MBA In Marketing Management

• Online MBA in Marketing course is not only for students to develop their skills but also for working professionals looking to advance their careers.
• The duration of this course is 2 years, which is divided into 4 semesters. The maximum time you can take to complete this course is 4 years. 
• To be eligible for applying in this course, a candidate must have a bachelor’s degree or should have completed his graduation from a reputable university.
• UGC-DBE approves this online course.
• Students are made aware of all the technological trends in this domain and are allowed to develop their leadership, analytical, executive, integration, and communication skills. 

Subjects/Syllabus

The course's curriculum is designed to help students gain sound familiarity with the latest marketing concepts and get in touch with the regular advancements in the field. Students who enrol in an MBA for marketing get descriptive knowledge about marketing principles. 

The courses are designed with features that enable this virtual experience to be completely satiating. Universities tend to offer virtual classrooms, discussion boards, presentations, computer-based simulations, real-life case studies, practical workshops, video conferences, e-learning internships and more. 

Listed below are the subjects that are part of the Online MBA in Marketing Management curriculum. 

Application Criteria

The eligibility criteria for this course are similar to that of a regular MBA. Here is what you should consider before applying for the course: 

• The candidate should have a bachelor's degree or an equivalent graduation degree in any field. 
• The minimum score of the candidates in the past exam should have been 50℅ of the aggregate score.  
• There is no upper age limit to get into the MBA.
• Full-time employees looking for a boost in their positions and salary can also apply. 

Course Duration 

Online MBA in Marketing Management lasts for a duration of 2 years. This time window is subdivided into 4 semesters. However, the benefit to distance learning students is that they get an extension period of 2 additional years to pass the exams. So, the course can last from 2 to 4 years. 

Admission Process 

Everything about this course is virtual — from the application and teaching mode to examinations. Here are the general steps you will need to follow to apply for an online MBA in Marketing Management. 

• Explore and compare all your options and choose a suitable university. 
• Visit the official website of the university and register as a new candidate. 
• Please fill out all the mandatory details in the application form and recheck them multiple times to avoid unnecessary errors. 
• Upload the necessary documents as stated by the university for verification purposes. 
• Pay the application fees, if any. 
• Submit the application and wait for the university to email you.
• Pay the tuition and other fees to confirm your admission when assigned a seat. 

Specialisations 

• Online MBA in Finance Management
• Online MBA in Human Resource Management 
• Online MBA in Project Management
• Online MBA in IT management
• Online MBA in Operations Management
• Online MBA in International Business Management
• Online MBA in Hospital Administration and Healthcare Management

Career Opportunities  

The most crucial aspect of advancing technology and its success is the investment in the product’s marketing. The marketing sector is expanding rigorously, and as a result, new career options are blooming every day. MBA graduates have a thorough knowledge of all the marketing principles following the latest trends. Therefore, they have better chances of getting jobs in renowned companies with high-paying positions. Some job profiles and their descriptions are listed below. 

Marketing Manager

The primary responsibility of a marketing manager is the expansion, administration and execution of marketing strategies for an entire organisation. Attracting potential customers, creating customer loyalty and maintaining it falls under the job description. 

Brand Manager

Their job is to continuously supervise marketing trends and keep an eye on the competition to ensure that the products and services that fall under their domain line, branded by their own companies, reach the target audience and reverberate with them. 

Marketing Analyst  

The analysis of the market — that's what marketing analysts do. Preparing deeply studied reports on sales, outcomes, and behaviour of the consumer and the competitors’ products is the core of their job. They also supervise customer bases, target new audiences and forecast future market conditions. 

Business Analyst

A business analyst stays updated on all the technological advancements in the respective domain and helps with constantly reviewing business strategies. They help modernise systems, antedating requirements, and constantly uncover new areas for improvement. 

Finance Analyst 

They keep an eye on all the financial movements in the marketplace, research and report on commercial information, and anticipate future yields and disbursements to help determine project budgets. 

Salary Expectations After Online MBA In Marketing Management 

Salary in the marketing sector depends on the on-field experience, just like all the other business disciplines. The table below represents the expected salary compared to the experience and expertise.

• 0-1 year — INR 2.5 to 3.5 LPA
• 1-3 years — INR 4.5 to 5.5 LPA
• More than 5 years — INR 8 to 9 LPA

Other Modes of Courses After Online MBA in Marketing Management

Listed below are some online certification courses that can be pursued after an Online MBA in Marketing Management. There are also the durations of the mentioned courses. 

• Google Digital Marketing and E-Commerce — 3 to 6 months

You will learn to analyse online performance, build your ecommerce store, and build and retain customer loyalty. 

• Brand Management: Aligning Business, Brand and Behaviour — 1 to 3 months

You will gain skills in corporate branding, building an identity for your brand and the correct strategies to market your own brand. 

• Global Marketing: Building iconic brands — 1 to 3 months

You will learn how to build a culturally focused marketing brand and expand it globally. You will gain skills in brand management at a global level. 

• The Strategy of Content Marketing — 1 to 3 months

You will learn how to develop and execute a marketing strategy, analyse its effectiveness and build professional authority. 

Top Hiring Firms 

• Amazon
• Microsoft
• Flipkart
• Nestle
• Wipro
• Larsen and Toubro
• Citibank
• ITC
• Vodafone
• Deloitte
• Google 
• NTPC

Top Universities 

Here is a list of universities with their average fees that offer online MBAs in India. 

Conclusion

Marketing is one of the most necessary investments for any emerging or well-established business. A deft professional who is well-equipped with knowledge of all the aspects of marketing, including promotion, strategy, sales, branding, media, and advertising, is a prerequisite for any firm, whether local or international. Hence, an online MBA degree in marketing management is an excellent choice for many students.