Our online MBA in Advertising and Branding (Dual Specialization) offers advanced coursework in two key areas, equipping students for diverse career paths.
About Online MBA in
Advertising and Branding (Dual)
Online MBA in advertising and branding has emerged as one of the most popular degrees. This dual degree brings with it many opportunities to learn the various aspects of advertising and branding. Added to this is the range of lucrative job prospects available across various industries. What sets this degree program apart from the others is that you get to learn two specialisations in the tenure of one.
Are you also interested in pursuing an online MBA degree in advertising and branding? Then, there are many things about this degree that you should know - from eligibility criteria to syllabus and career opportunities to fees. In this section, we will discuss all this and much more and ensure that you get the necessary information about the online MBA program in advertising and branding.
Key Features of Online MBA in Advertising and Branding (Dual)
This degree program is known to last for 2 years, covering a total of 4 semesters.
You will learn different subjects related to advertising and branding, along with managerial topics, accounting, operations, and a lot more.
On average, you will have to pay a total fee of around INR 2 lakhs for this degree. Of course, this will vary from college to college.
The eligibility criteria are pretty simple, requiring you to complete a bachelors-level degree with a relevant specialisation with acceptable scores.
This is a UGC-approved program and holds the same significance as a regular degree, so you will get a good range of lucrative job opportunities after pursuing an online MBA in advertising and branding.
Subjects/Syllabus
Semester
Subjects
Semester I
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organisational Behaviour and HRM
Quantitative Techniques and Analytics
Semester II
Entrepreneurship
Marketing Management and Research
Branding Fundamentals
Building Brand Identity
Designing Branding Elements
Semester III
Business Environment and Strategy
Operations Management
Creating Effective Advertisements
Offline Advertising
Online Advertising
Open Elective Course
Semester IV
Effective Copywriting
Managing Brand Reputation
Luxury Branding
Cross-functional Elective Course
Master Thesis or Project
Application Criteria
The eligibility criteria for admission is one of the most important things a student should be aware of. This is helpful when selecting a degree and a university for pursuing a specific degree. Let us have a look at the eligibility criteria for pursuing an online MBA degree in advertising and branding:
The student must have pursued a bachelors degree in a relevant specialisation from a UGC-approved university.
The student must have scored a minimum of 50% in the above-stated degree program.
Course Duration
An online MBA degree in advertisement and branding will take you 2 years to complete. These will be divided into 4 semesters, which will cover all the different topics included in the dual degree. At the end of these 4 semesters, you will be required to submit a project or thesis which needs extensive research on the given topic.
Admission Process
Here are the steps that you need to follow in order to get admission to a college for pursuing an online MBA degree in advertising and branding:
Select the best university for pursuing online MBA in advertising and branding.
Look for the official website of the university and find the registration link on the website.
You will see an application form open up. Fill this form thoroughly and correctly.
Also, ensure that you are adding the necessary documents as per the specific instructions.
Submit the application along with the application fee, if required.
Wait for the confirmation of your admission from the university. You will receive an email from them with your university virtual ID card or the enrolment number.
Specialisations
There are many different specialisations available in the online MBA degree, including:
Retail Management
Operations Management
International Business
Business Intelligence and Analytics
System and Operations
Project Management
Biotechnology Management
Data Science
Hospitality Management
Pharmaceutical Management
IT Management
Public Policy
International Marketing
Data Science and Analytics Management
Blockchain Management
Sports Management
Oil and Gas Management
Marketing Management
Quality Management
Infrastructure Management
Banking and Insurance
Tourism Management
Banking Financial
Business Analytics
Finance and Accounting (Dual)
Agri-Business
Banking and Finance Management
Forensic and Accounting
Hospital Administration and Healthcare Management
Production and Operation (Dual)
International Finance
Marketing and Sales (Dual)
Hospital Administration
IT And Fintech (Dual)
HRM and Finance (Dual)
Real Estate Management
Finance and Leadership
Business Management
Logistics and Supply
Family Managed Business
Entrepreneurship and Leadership
HR Analytics
Finance Management
Digital Entrepreneurship
Power Management
AI and Machine Learning (Dual)
General Management
Healthcare Management
Food Technology Management
Direct Selling Management
Waste Management
Investment Banking Equity
Business Intelligence and AI
Fintech Management
Marketing and HR Management
Marketing and Finance
HR Management
Financial Markets
Digital Marketing E-Commerce (Dual)
International Trade
Digital Marketing
All these specialisations have something special to offer to the students and offer amazing career opportunities with high-paying salary packages.
Career Opportunities
MBA degrees are known to bring with them the most amazing and high-paying jobs, which is why students across the globe are willing to pursue this degree. Moreover, advertising and branding specialisation is an in-demand field because the skills learnt can be applied across various domains.
Following are the job roles available after pursuing this degree:
Brand Manager: A brand manager is in charge of creating strategies that will decide how the audience perceives a brand. They do this with the help of research on customers and trends. The average salary of a brand manager is INR 12,00,000 (annually).
Advertising Manager: The job of an advertising manager includes the development of creative ad campaigns for brands. They work with the staff members to ensure that the advertising activities are carried out successfully. Usually, they make around INR 2 to 20 lakhs per year, depending on the company they are working for.
Digital Marketing Manager: With an average annual salary of INR 6.6 lakhs, these professionals work for the development, implementation, and monitoring of digital marketing campaigns of a company. Their primary goals include increasing brand awareness, driving leads, and, hence, increasing sales.
Media Strategist: Media strategists make effective plans to ensure that a brand or product of a company is advertised properly with the help of media. They can work as freelancers or become a part of an advertising or marketing agency. Those with a mid-range experience can earn around INR 6 to 7 lakhs in this field. Of course, as your experience and skills will increase, you will enjoy higher pay and better opportunities.
Public Relations Manager: These are responsible for analysing and planning press releases by a company along with the sponsorships of various corporate events. Their primary goal is to improve the image of the company or individual they are working for in the eyes of the public. A public relations manager has an average salary of INR 7 lakhs per year.
Business Development Manager: The professional who is in charge of ensuring the business growth of a company is known as a business development manager. Their job role includes attracting new clients and finding market opportunities to ensure that their client thrives in their specific industry. A business development manager has negotiation, networking, research, and interpersonal skills and earns around INR 2.5 to 16 lakhs per year.
Channel Head: A channel head or manager overlooks the sales and contracts of a company and also ensures that client relations are maintained. Their average salary is about INR 15 lakhs per annum.
Other Modes of Courses After Online MBA In Advertising and Branding (Dual)
If you don’t feel ready to pursue a job or wish to learn further, there are many short and long-term specialisation courses available for you to choose from. Let us show you some of the most popular courses you can take after the completion of an online MBA in advertising and branding:
PhD in Business Administration: This doctoral-level degree will take you deeper into the concepts of business administration and help you build your analytical skills as well. The course lasts for about 3 to 5 years and will obviously increase your chances of getting a job role that offers lucrative pay.
PhD in Marketing:A PhD degree in marketing will teach you the best marketing concepts and provide you with skills like data measurement, researching, and scaling so that you can work as an e-marketing manager, marketing communications leader, and internet marketing manager. This course also lasts for 2 to 5 years.
PG Program in Management: This program lasts for 11 months and is an excellent way to sharpen your skills and be prepared to enter the competitive job market. It coves various aspects of management, like program management, business growth, strategic time management, and, of course, marketing.
NSE Certification course in Financial Markets (NCFM):This is a very short (2-month long) course that involves getting a better knowledge of financial management, theories, banking, etc. It is an excellent course for those who are looking to improve their CV with the help of a government certification before they start seeking jobs or even while they are seeking jobs.
ISB Certificate programs in Business Analytics (CBA): This certificate course will give you knowledge of business analytics, a skill that is rising in popularity and demand in today’s time. It will, hence, make you a better candidate for jobs related to data management and business administration.
Top Hiring Firms
Following are the top hiring firms for those who have pursued an MBA online in advertising and branding:
Accenture
Ernst & Young
Capgemini
Goldman Sachs
Microsoft
ITC
Flipkart
McKinsey & Company
Top Universities
Currently, only one Indian university is offering this degree program to its students - the Jain Online University. The fee is around INR 2,00,000 for this specialisation.
Conclusion
During your online MBA dual degree in advertising and branding, you will learn the principles related to management and marketing. The subjects range from organisational behaviour to branding fundamentals and offline advertising to effective copywriting. You will learn all this and much more for a duration of 2 years or 4 semesters, and at the end of your final semester, you will have to submit a project or thesis as a part of your curriculum. This plays a crucial role in enhancing your skill set and thus prepares you for a future full of possibilities.
FAQs
Are online lectures enough for an MBA in advertising and branding?
Yes. Online lectures and resources provided by your chosen university are enough if you want to successfully complete an MBA degree in advertising and branding.
What are the eligibility requirements for pursuing an online MBA degree in advertising and branding?
To be eligible to apply for an online MBA in advertising and branding, you should have pursued a bachelors degree from a UGC-approved university and scored at least 50% marks in your graduation.
How many years will be required to pursue an online MBA in advertising and branding?
You will need 2 years to complete this degree if you don’t have any backlogs.
What are some of the subjects in the syllabus of online MBA in advertising and branding?
Some of the subjects taught during this 4-semester program include -
Operations Management
Brand Reputation Management
Online and Offline Advertising
Quantitative Techniques and Analytics
Designing Branding Elements
Is it tough to pursue an online MBA degree in advertising and branding?
No. With the right amount of dedication and passion for this subject, you can easily learn the different topics that it includes. Added to it is the convenience of pursuing the degree online.
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Key Features of the Advertising and Branding (Dual)
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