Apply For Online BBA In Digital Marketing

Online BBA is one of the popular choices after 10+2 for students looking to make a career in the business management field. The digital marketing industry is flourishing because the need for online presence for businesses has increased. 

Students opting for online digital marketing BBA have the opportunity to build their careers in various industries and earn high salaries. So, let's find out detailed information on the course to know if it's suitable for you or not. To know more, read on: 

Key Features of Online BBA in Digital Marketing

The course offers certain highlights that will add value to the course and throughout your learning. Here are some key highlights to check out: 

• The course is online, which means it will provide some flexibility to learn and progress their course at their own pace. 
• Students will learn different aspects of digital marketing specialisation. 
• Digital marketing is trending, so students will find ample opportunities to work in various industries. 
• Students with digital marketing specialisation will be able to work in all business niches. 
• The course consists of 6 semesters, covering each aspect of digital marketing in each semester. 
• The cost of online BBA in digital marketing ranges from Rs 50,000 to Rs 2,00,000. 

Subjects/Syllabus

The online BBA in digital marketing is a blend of business management and digital marketing. So, its curriculum and subjects reflect the blend of both during the degree program. Here are the subjects that students learn during their course program: 

Application Criteria

Students looking to apply for an online BBA in digital marketing have to follow strict eligibility criteria. If you have all these requirements fulfilled, you can apply to various colleges for admission. The eligibility requirements are as follows: 

• The applicant must have minimum requirements of education before application. 
• You must have completed your 10+2 without any backlogs in any stream. 
• You must have a minimum of 50% scores in your 10+2 before application. 
• The course is online, so students will get flexibility in learning while maintaining their jobs. 
• Students might have to show proof of their job position depending on university requirements. 

Course Duration 

The online BBA in digital marketing specialisation is an undergraduate program for students to complete in 3 to 4 years. The course consists of 6 to 8 semesters, and the final semester includes project or internship completion. Students can complete their 3-year graduation course with a flexible schedule online. 

Admission Process

Students applying for online BBA in digital marketing must follow basic admission procedures or standards. Here are a few steps that students have to take for admission to an online BBA in digital marketing: 

• Visit the official websites of universities or visit in person to get an application form. 
• Fill out all the required details in the application form and submit all the documents. If required, add scores of any competitive entrance exam you have taken. 
• Submit all the documents, pay the application fee, and wait for confirmation in your email or via administration staff. 
• Next, some universities shortlist students for interviews or invite them to showcase original documents before final admission. 
• Submit all the documents and wait for the final list from the university for admission. 

Fee Details

An online BBA degree in digital marketing will cost you anywhere between INR 45,000 and INR 1,15,000. There are many educational loans and instalment options available to help students coming from weaker financial backgrounds. 

Specialisations 

In addition to digital marketing, there are various specialisations that students can opt for. If you are looking for another specialisation in online BBA apart from digital marketing, you can check out these options available in various universities: 

• General 
• HRM
• Marketing
• Operations
• finance
• banking and finance
• business analytics
• International business management
• advertising and marketing
• engineering and project management 
• logistics
• IT and systems management
• international finance 
• family business management 
• Retail and sales management 
• financial markets 
• aviation 
• Data science and analytics 
• strategy and leadership 
• Travel and tourism management 
• advertising and branding 
• International marketing 

Career Opportunities 

Students pursuing online BBA have the opportunity to pursue their careers in various business niches. Digital marketing mainly deals with mobile and web marketing for companies. So here are some of the job positions or opportunities that students can look after online BBA in digital marketing

• Digital Marketing Manager: The digital marketing manager is responsible for maintaining the brand's presence online with various marketing campaigns. Students can opt for this position to work in the marketing departments of brands. 
• SEO Designer: The SEO designer ensures all the factors of SEO requirements are followed by the brand to bring results in marketing. 
• Digital Marketing Executive: The Digital Marketing Executive is responsible for planning and developing a marketing strategy and implementing it throughout the campaign to ensure the brand receives results. 
• Paid Media Specialist: A paid media specialist handles all day-to-day management of brands' digital marketing campaigns with paid advertisements. 
• SEO Analyst: The SEO analyst regularly analyses the brand's SEO performance and plans to improvise regularly
• Marketing Executive: Getting executives to manage and execute different marketing strategies for the brand
• Marketing Manager: The marketing manager handles different aspects of marketing, including estimating requirements, goals, and budgets and running different campaigns. 
• Brand manager: managers responsible for developing brand Strategies for the company, including branding, communication channels, market research, online and offline promotions and more. 
• Advertising Manager: The advertising manager is responsible for executing the advertisement over different communication channels. 
• Marketing Communications Manager: The Marketing Communication manager ensures that the brand's message and marketing are aligned in marketing campaigns. 

Other Modes of Courses 

Students, after completing an online BBA in digital marketing, can pursue higher education to attain more expertise. There are some specialisations or other options that students can pursue, as follows:

PGDM: Students pursuing online BBA can opt for PGDM(postgraduate diploma in management) for higher education. The diploma can be a 1 to 2-year-long graduate diploma that students can pursue after BBA. The diploma can increase your expertise and position in the industry. 

MBA: One of the most lucrative options for many students, including online BBA. Students after BBA can opt for some of the best MBA programs to acquire more skills and gain higher job positions in the industry. 

MIM: Masters in Management, these courses can be specialised in different management aspects like finance, marketing, etc. The 2 years master's program is another reputed program after an MBA in the management field. 

Entrepreneurship: Students who want to build their own startups and businesses can opt for entrepreneurship. There are courses providing skills for students to become entrepreneurs or start businesses. 

Top Hiring Firms

Many firms in India and abroad look for students specialising in digital marketing. So, students have opportunities to work for some of the top firms, with most hiring as follows: 

• Flipkart
• Wipro
• Amazon
• Google
• Microsoft

Top Universities

Many universities in India are offering courses with digital marketing specialisation. Many online BBA programs with specialisations are offered to working professionals or students looking for online programs. Here are the list of top universities to check out for online BBA in digital marketing: 

• Jain University
• DU SOL
• Lovely Professional University (LPU)
   

Conclusion

This undergraduate course covers basic and advanced levels of digital marketing skills that students can adopt to make their careers. Every semester will start with different digital marketing expertise to ensure students are well-equipped with digital marketing skills. There are a range of universities in India offering courses with quality curriculum and other faculties.